It's time to embrace the GDPR and promote your GDPR compliance!
06 September 2017
Maybe it's not all doom and gloom...
For the last 18 months or so, countless organisations, Prodec Networks included, have been warning businesses about the impending threat of GDPR and the massive fines that could be imposed if businesses don’t get compliant with their data, come March 18th, 2018.
Perhaps the industry has been approaching it wrong.
We have to remember that the purpose of the GDPR isn’t to catch people out. It’s a much-needed update to archaic data regulations that intend to protect the consumer in the digital era of big data that we all live in. It’s your obligation as a business to protect your customer data as effectively as possible, and it goes without saying that it’s expected of you by your clients.
So – rather than reluctantly updating your systems because you don’t want to be fined millions of pounds, approach it more positively so that you can get to a point where you can scream it from the heavens with pride: “I AM GDPR COMPLIANT!”.
What is your company’s reputation worth?
Data breaches are bad for brand reputation. Look at TalkTalk as an example. By failing to protect its personal data in the 2016 hack, TalkTalk was fined £400,000. More importantly, TalkTalk’s customers lost faith in the organisation to protect their data, and as a result, it lost over 100,000 customers with a worth of £60m.
TalkTalk’s reputation as one of the UK’s leading telecoms companies was tarnished by these attacks. Personal data is priceless to individuals – you wouldn’t trust a company if your own data was stolen as part of a data breach.
GDPR is extremely important to your customers
On the flip side to this, by proving to the world that your organisation is up to date with data laws, and is doing everything it can to protect its customer’s data, you can raise customer trust. By being proud of your GDPR compliance, you’re ticking a large moral box that eases the minds of consumers in a time where data breaches are just too frequent.
It’s your obligation as a business both financially and morally to align your data policies and security infrastructure with the GDPR, and although it may sound like a large undertaking, it’s much more than just a necessary evil. Promoting your compliance and showing your business has undertaken proactive measures towards data protection proves that you’re an ethical company that values its customers.
Ultimately, GDPR is coming whether businesses like it or not. With just half a year to go until data D-day, there’s not much time left for organisations to get their data infrastructure in order. The question you should ask yourself is this: will your business be dragging its heels when it comes to GDPR compliance, or celebrating the fact that its customers are protected?
Prodec Networks provides data management and security solutions that can help businesses looking to embrace the GDPR. To find out more about how Prodec Networks can assist your business, get in touch today.