Leading global business communications provider, Mitel, has signed a multi-year partnership with Liverpool Football Club (LFC) to become the Reds' official global unified communications partner.
One of the main aims of the partnership is to create a more efficient and seamless supporter experience that improves the way in which fans can connect to the club.
Mitel’s innovative cloud-based communication and collaboration solution will allow LFC fans to quickly and securely connect with the club from any location, through voice and digital platforms. A seamless integration to LFC’s Salesforce CRM will also benefit supporters by providing LFC customer agents with deeper insights into each supporter’s engagement history, which will enable a faster, more tailored fan experience.
Liverpool CEO Peter Moore centre, with representatives from Mitel
"We are always looking for ways to enhance the experience that we provide to our supporters,” said Billy Hogan, managing director and chief commercial officer at Liverpool FC.
“With Mitel's expertise, we will upgrade our technology and improve the speed and quality of our service. In addition, we will have the ability to introduce new channels and intelligent fan self-service capabilities. Ultimately, the partnership with Mitel will enable us to simplify fan journeys and create seamless interactions."
Jeremy Butt, senior vice president of international at Mitel, added: "Highly competitive organisations like Liverpool FC understand the importance of building all aspects of performance into their game plans, including the key role that communications and collaboration play on and off the pitch.
"Mitel is honoured to partner with LFC and deliver cloud services that will help elevate its Club operations, increase staff productivity and support fan engagement."
Prodec Networks is a UK Mitel partner, and specialises in delivering business IT solutions that enable teams to share information, ideas and knowledge without limitations.
Mitel’s communication solutions enable businesses to connect, collaborate and provide better experiences for their customers. Mitel offers a wide portfolio of communication solutions to suit businesses of every size and across all industries. To learn more about Prodec’s partnership with Mitel and how its technology can empower your users to work more efficiently and productively, view our partnership page.